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About Us


Here is our story:

In 1984 Rob Pedersen entered the financial services and insurance industry with The Prudential and founded Pedersen Insurance Services. On July 1st, 2017 Pedersen Insurance Services changed its name to Rio Vista Insurance & Financial Services, LLC.

Rob Pedersen left The Prudential in September 1993 to become an Independent *Registered Representative & Insurance Agent/Broker.

Rio Vista Insurance & Financial Services, LLC represents the client and strives to find the most appropriate products and services.

This process offered, and still offers, comprehensive services to our clients and prospects. We service clients in the states of California, Idaho, Nebraska, Texas, Washington, Oregon, and North Carolina.

Meetings can be held at the client's home, business, or in our office in Rio Vista. For client's in other states, we use Skype online.
We hope you find your experience at Rio Vista Insurance & Financial Services pleasant and our customer service second to none.

 Our Team

                             Rob Pedersen                   
      Insurance Broker/Financial Representative

               CA Insurance License # 0673906

Rob is a third generation insurance agent and financial services representative. His Grandfather was with The Prudential from the 1940's through the 1960's. His Uncle Jack Cann also started with The Prudential in the 1960's and they moved to open his own agency in Georgetown, CA, which is near Auburn.  We learned many thing from my Uncle, He said always be available to our clients no matter where you see them.  And always deliver a death claim to the beneficiaries that is how we complete our service.

Rob's Family:

Rob and Robbyn married in June of 1993. They both have two children from a prior marriage. Rob has a son, Chad, daughter-in-law, Melissa, daughter, Cailey, and son-in-law, Christian. Robbyn has a daughter, Bonnie and a son, Scott. Rob and Robbyn have five grandchildren, grandson Asher, granddaughter Avery, grandson Wyatt, grandson Austin and granddaughter Abigail. Rob and Robbyn also love their little fur family, a miniature long-haired dachshund, named Shadow, who is the boss dog of the office, and Oliver Twist nickname Oli.

Volunteer and Community Involvement:

Rob is active with the Rio Vista Chamber of Commerce, and the American Cancer Society. He has taken pictures the last few years for the following groups, Rio Vista Bass Derby, American Cancer Society Walk for a Cure, and the Men's Trilogy Prostate Cancer Golf Tournament. Rob's goal is to help individuals and businesses through their financial maze and to be involved with people in need in the Rio Vista Community.


          Jenny Wilmoth                                                                                                                                                                                                                                    Office Manager/ Executive Assistant







Rob Pedersen is a Registered Representative offering securities solely through Ameritas Investment Corp. (AIC), a registered Broker/Dealer, Member FINRA/SIPC and a registered investment advisor. AIC is not affiliated with Rio Vista Insurance & Financial Services, LLC. Additional products and services may be available through Rob Pedersen or Rio Vista Insurance & Financial Service, LLC. that are not offered through AIC.

This is not an offer of securities in any jurisdiction, nor is it specifically directed to a resident of any jurisdiction. As with any security, request a prospectus from your Registered Representative. Read it carefully before you invest or send money. A Representative from Rio Vista Insurance and Financial Services, LLC. will contact you to provide requested information.

Representatives of AIC do not provide tax or legal advice Please consult your tax advisor or attorney regarding your situation.

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